A newly-built, isolated house at the suburb of a big city. The family is preparing for the wedding of the only girl of the home. It is night time and everyone is asleep. Four thieves, who have been monitoring the activities of the house, decide to try their luck. One climbs up the post and cuts off the phone connection to the home. Now, all of them jump the fence, go to the back-door and start banging it. The house is so solitary that no other house is nearby within the shouting distance. The police station is a kilometer away. The people of the house are rudely awaken and shocked to know what is going on. Someone picks up the phone and realizes that it is dead. Then, one of the guests puts hands in his pocket, takes out his mobile and calls 100. The police is immediately alerted and just when the thieves manage to successfully break the door, they hear the police siren. They have no choice but to run towards their bikes. The family is saved and everyone appreciates the cell-phone owner.
This story might sound silly now; but imagine this to have happened 5-6 years ago, when the mobile phones were affordable but overlooked by the middle class. When I bought my first mobile in 2001 and realized its tremendous importance after a few incidents, I was wondering what a valuable invention it is. IMHO, the ads for the mobile phones and the service-providers were surprisingly less than innovative and very little was shown about its true potential. In that context, something in the line of the first para was the story I was telling Geeta then that I would like to see as an ad.