Indian TV ads are getting one or more of: quite naughty, innovative, bold, youth-centric, and cute. These are the recent ads that would fall in such categories:
Her expressions and reactions are funny. The bg song is good too.
Got glued to it, from the first time I saw it. Nice catchy music.
A very romantic ad. Ideal-looking couple.
Another ad that targets rich and young. Very symbolic for the present generation.
As Jessie says to Anu in VTV its for "Always on facebook" ppl. Nice, simple and innovative stage concept.